Don’t Change Much – TV and Radio

Guys, we get it, you don’t want to be nagged. Not about doing the dishes, fixing the bathroom fan, or eating that salad. So we knew when we launched the ‘Don’t Change Much’ campaign, humour might be the best medicine to encourage making small healthy lifestyle changes.

We partnered with creative agency Rethink Canada, the minds behind the Molson Canadian Beer Fridge, and they put together some pretty clever TV and radio spots (if we do say so ourselves).

If you haven’t seen or heard them yet, check them out below and let us know what you think!


Radio ads

Our Vow:


The Pledge:



TV ad



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